A product description is a form of marketing copy used to describe and explain the benefits of your product. In other words, it provides all the information and details of your product on your ecommerce site. These product details can be one sentence, a short paragraph or bulleted. They can be serious, funny or quirky. They can be located right next to or underneath product titles and product images. They can be scannable selling points or have strong readability.
![Description Image](../../../product_images/uploaded_images/product-description-1.jpg)
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Eyeshadow is the common name for eyeshadows, used to apply to the skin on the eyelids and under the eyebrows to help create accents for the eyes to be deeper and more attractive. Eyeshadow not only helps to color and contour the eyes to make them bigger and brighter, but also has the effect of highlighting your face in front of all eyes.
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![Description Image](../../../product_images/uploaded_images/product-description-2.jpg)
If you have a more technical product, don’t be afraid to get in the weeds with your product description. Prove to your customer your brand’s expertise in the industry by providing all possible details they’d need to know before they ever even have to ask.
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